Heather Ford

 
Heather Ford
Designer and Artist
Design and Art Skills

UI/UX

Drawing and Illustration

Graphic Design

Web Design

Motion Graphics and Animation

Storyboarding

Information Graphics

Letterpress

Printmaking

AR/VR Design

Sculpture

UI/UX Skills

User Centered Design

Human Centered Design

Design Thinking

Interface Design Mockups

UI Sketches and Paper Prototyping

Nodemaps and User Flows

Wireframing

Prototyping

Data Analysis and Report

Digital Publishing

Quad Charts

Moodboards

Survey or Interviewing Users

Questionnaire/Surveys

On-Site User Testing Visits or Work Shadowing

Client or User Interviews

User Testing Focus Groups

Competitive Analysis

Personas

Scenarios

Task Analysis and Requirements

Information Architecture

Program Skills

Miro

Figma

InVision

Sketch

After Effects

Adobe Premiere

Adobe Media Encoder

Adobe DPS App Builder

Adobe Digital Publishing Suite

Adobe Content Viewer

Adobe InDesign

Adobe Illustrator

Adobe Acrobat

Adobe Photoshop

Adobe Edge Animate

Adobe XD

Adobe Dreamweaver

Cinema 4D

Blender

Keynote

Microsoft Office

G Suite

Tower and Git

iBooks

Final Cut Pro

DVD Studio Pro

Motion

HTML and CSS

Slack

Discord

Jira

Assembla

Certifications
Design for Augmented and Virtual Reality

The Interaction Design Foundation

Game Design User Experiences

The Interaction Design Foundation

User Experience for Mobile

The Interaction Design Foundation

Design Thinking

IDEO Design Thinking

Design Kit

NovoEd

My fine art, digital creative, and UI/UX design spans over 20 years of professional experience both in the commercial and academic sectors. I have both a Master’s of Arts degree from Bradley University and a BFA from the Illinois Institute of Art in Graphic and Interactive Design. I program, coordinate, instruct, and head the User Experience Program for the Department of Interactive Media within the Slane College of Communications and Fine Arts at Bradley University.

PROFESSIONAL EXPERIENCE
UI/UX User Experience Design Coordinator and Instructor, Department of Interactive Media, Tenure-Track Plan
Bradley University2017 – Present

Teach UI/UX core and specialty courses within the department

Conduct new media creative production and research

Oversee curriculum development

Manage adjunct instructors

Coordinate recruitment of new students

Manage and design all promotional material for new student recruitment

UI/UX Designer and Lead Graphic Designer
The Iona Group and Float2005 – 2017

Produced art using design software for visual communication media including (but not limited to) print, video and web media for Fortune 500 companies such as Disney, Nike, Maui Jim, Home Depot, and Target.

Designed interactive web, wearable and mobile projects, along with company branding and marketing collateral.

Graphic Designer
The Herald and Review2003 – 2005

Layout designer for newspaper ads and tabular inserts.

Created and conceptualized entire monthly magazine design, illustration, and layout.

ACADEMIC DEGREES
MFA in Visual Communications
Bradley UniversityMay 2022

Focus on Graphic Design, Interactive Design, and Illustration

Summa cum laude GPA 4.0

The American Institute of Graphic Arts (AIGA) Member

MA in Visual Communications
Bradley University2021

Focus on Graphic Design, Interactive Design, and Illustration

Summa cum laude GPA 4.0

The American Institute of Graphic Arts (AIGA) Member

BFA in Visual Communications
Illinois Institute of Art2001

Focus on Graphic Design and Multimedia/Motion Graphics

Summa cum laude GPA 4.0

Dean’s List

President’s List

The American Institute of Graphic Arts (AIGA) Member

RECOGNITIONS

Faculty Instructor and Lead Advisor for 3 years on NASA S.U.I.T.S Augmented Reality Design Project

Visiting Designer at Apple Enterprise Design Lab

How to Design for Augmented and Virtual Reality, Interaction Design Foundation Certification

Gamification – Creating Addictive User Experiences, Interaction Design Foundation Certification

Apple Inc. Consulting Designer

IDEO Human Centered Design Certification

Adobe Skin to Win Challenge Winner

Adobe Level 1 Certified in Final Cut Studio Pro

The Honor Society awarded by Phi Kappa Phi for Service, University, National

Annual John Wagner Volunteer Leadership Award awarded by Phoenix in the Community

United Way Hoot Gibson Award

AIGA (The American Institute of Graphic Arts) Member

National Association of Women Artists Member

UI/UX Designer for the United Way in Peoria, IL

UI/UX Designer Consultant for iDIB in Italy

EXHIBITIONS AND INSTALLATIONS
“Exploring Art, Science, & Technology” Artist Residency
Transient, United Kingdom2021
Heuser Art Gallery, Bradley University Peoria, IL
“Seen But Not Felt” Group Exhibition2021
Phoenix Community Development Services, Peoria, IL
Hygiene on Wheels Mobile Unit2021
Heuser Art Gallery, Bradley University Peoria, IL
"Astral Projection” Solo Exhibition2021
Civic Center, Peoria, IL
"In My Shoes” Solo Exhibition2020
MetroLab Gallery Fort Lauderdale, FL
Looking Good Group Exhibition2020
Group Permanent Exhibition Peoria, IL
Ronald McDonald House Art Gala2019
Interactive Installation Peoria, IL
Big Picture Street Festival2019
Phoenix Community Development Services, Peoria, IL
"Keys of Hope” Interactive Installation2019
United Methodist Church, Peoria, IL
"Pressing for Change” Group Exhibition2018
Madron Gallery, Chicago, IL
"Encompass” Group Exhibition2018
Installation, Library, Peoria, IL
"Art with a Purpose" Interactive Installation2018
Juried National Artist Peoria, IL
Fine Art Fair2017
Ear in the Envelope, Peoria, IL
"Rising Change" Solo Exhibition2017
Chicago, IL
Gallery Cafe Solo Exhibition2016
Speak Easy Art Center, Pekin, IL
"Disconcerting Grace” Solo Exhibition2016
PUBLICATIONS AND PRESENTATIONS
Co-aritist
6 Lessons in Being Good Letterpress Book Design2020
Presenter at Caterpillar
World Usability Day UI/UX2019
Panel Expert and Presenter
UX Research and Insight Summit UI/UX2019
Whitepaper
Developing Enterprise Mobility Systems Through Human-Centered Design2016
Online Speaker “ Beyond Screens: Designing for Augmented Reality and Emerging Technologies"
Nielsen Norman Group2016
Book Co-author
Mastering Mobile Learning Tips and Techniques for Success2014
VOLUNTEERING
Board Vice President
Phoenix Community Development Services

Phoenix Community Development Services (Phoenix CDS) is a not-for-profit social service agency providing services to individuals who have limited resources and support systems, including people with severe and persistent mental illness, developmental disabilities, and other special needs. Our services impact individuals in Peoria and the surrounding area. I have served on the board for four years.

Founding Board Member
Big Picture Initiative

Big Picture Initiative is a passion project of a dedicated group of volunteers who believe that art can change the world–starting with our community. We have charted a course to create and facilitate more public art, showcase creatives in our community, and give children the opportunity to enjoy making art. Our vision for the future means that Peoria is home to visual artists, performers, musicians, and all creatives who flourish in the vibrant atmosphere of a community filled with art. From our inception in 2018 to present day, we work collaboratively to improve the lives of people in our city through the arts. In 2020 during the COVID-19 pandemic, we expanded our scope to include literary arts and founded Giving Voice, a digital magazine written and created by students. I have been a board member since the inception of Big Picture.