Heather Ford

Work

Resume

I have a Master's of Arts degree from Bradley University and a BFA from the Illinois Institute of Art both in Graphic Design. I teach and coordinate the User Experience Program for the Department of Interactive Media within the Slane College of Communications and Fine Arts at Bradley University. I have been a professional in this industry with over fifteen years of fine art, digital creative, and UI/UX experience in the commercial and academic sectors. I am highly experienced in applying methodologies of user experience design and research to website, mobile, branding, and product design. I have been a designer for several Fortune 500 clients working with companies and organizations such as Disney, Maui Jim, United Way, NASA, Museum of Science and Industry, Nike, and Home Depot, utilizing a User-Centered Design (UCD) approach. I am also a co-author of "Mastering Mobile Learning: Tips and Techniques for Success" and have been a speaker for Nielsen Norman Group and the US UX Research Summit. I explore creating innovative and exciting user-centered design experiences, methods, and strategies that involve user interface, user experience, and fine art. These create innovative and exciting UCD skills, processes, and strategies that include the user's participation in a fine art and digital environment. I combine human-centered experiences incorporating drawings and illustrations, user interface and experience design, typography, printmaking, animation, and graphic design skills and techniques. When designing, the goal is to consider the user's perception, context, environment, and physical space while they are experiencing a new design methodology. I am currently a graduate student pursuing a Master of Fine Arts Graphic Design Degree in Visual Communications within the Art department at Bradley University.

Education

Bradley University - MA Design and Visual Communications, GPA: 4.0, Dean's List, President's List, The Honor Society of Phi Kappa Phi | 2020 ––– Illinois Institute of Art – BFA, Bachelors of Fine Arts: Visual Communications, GPA: 4.0, Dean's List, President's List, The American Institute of Graphic Arts (AIGA) Member

Bradley University – UI/UX Tenure Track Instructor and Designer 2017-Present

I teach and coordinate the User Experience program for the Department of Interactive Media within the Slane College of Communications and Fine Arts at Bradley University.

Float and The Iona Group – Designer 2005-2017

Designed interactive web, wearable and mobile projects, along with company branding and marketing collateral. Also produced art using design software for visual communication media including (but not limited to) print, video and web media.

Herald and Review – Graphic Designer and Illustrator 2003-2005

Created and conceptualized entire monthly magazine design, illustration, and layout.

Certifications

IDEO Human Centered Design Certification | The Interaction Design Foundation AR and VR UI Design Certification 2020 | The Interaction Design Foundation Certification Game Design 2020

Publications

"Mastering Mobile Learning: Tips and Techniques for Success" Book (Accompanying author) | "Developing Enterprise Mobility Systems Through Human-Centered Design" Whitepaper

Recognitions and Conferences

Speaker at the UX Research Design Summit 2019 | NASA Suits UX Design, 2018 and 2019 | Adobe MAX Attendee, 2007 | Eyeo Festival Attendee, 2014 | NNG, Nelson Norman Group, Attendee 2014, 2015 and 2016 | How Design Conference Attendee, 2006, 2011, 2017 | Addy Awards for The Iona Group and Float (Lead Designer) | Adobe Level 1 Certified in Final Cut Studio Pro | Adobe Skin to Win Challenge Winner

Nielsen Norman Group Online Speaker

"Beyond Screens: Designing for Augmented Reality and Emerging Technologies"

Testimonials

"I appreciate the talent and energy you bring to our company each and every day. I am very glad that you are a strong and talented part of the team."

by Manager

"I love this! Colors, graphics, drop down, and swipe functions are awesome. This was a hit among associates I shared with."

by Client

"This is just beautiful. :) Seriously! Great work on the original UI designs!



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by Client